Shocking Cancer Society Ad Criticized for Lack of Evidence

The American Cancer Society, partnering with sunscreen maker Neutrogena, has decided to take a shock-and-fear approach in their latest cancer prevention campaign.

In the ad, a young woman holds a photograph of a smiling blonde, with the accompanying headline, "My sister accidentally killed herself. She died of skin cancer." It warns readers that "left unchecked, skin cancer can be fatal," and to "use sunscreens, cover up and watch for skin changes."

Some public-health doctors are responding with sharp criticism, pointing out there is no clear evidence supporting the link between sun exposure and death from skin cancer.

According to Dr. Barry Kramer, associate director for disease prevention at the National Institutes of Health, "There's very little evidence that sunscreens protect you against melanoma, yet you often hear that as the dominant message."

Dr. Lisa Schwartz added, in reference to Neutrogena’s financial support of the campaign, "When people see an American Cancer Society PSA they expect it to reflect the best evidence. We don't want people who have a financial interest to be telling you the benefit of doing something."

---The New York Times July 10, 2007

Editor's Comment: As I have mentioned before most commercial sunscreens contain dangerous chemicals and new studies are questioning their safety. Do not be surprised that sometime in the next year or so the 6 o'clock news will have a news teaser headline saying "Just when you thought sunscreens were good for your health, Stay tuned for this shocking report on sunscreen safety”

Fiber: Everything You Need to Know

You know fiber is good for you, and perhaps you associate it with bran muffins and hearty grains. But what exactly is fiber? And why are nutrition experts recommending that Americans get more of it in their diets? Get "fiber smart" in just 3 minutes.

Fiber, a complex carbohydrate that cannot be digested (and therefore contains no calories), appears to reduce the risk of heart disease, diabetes, diverticular disease, metabolic syndrome and constipation, according to the Harvard School of Public Health, and research shows it may also be useful in preventing cancer and obesity, says the John Hopkins Medical Center.

Fiber comes from plant foods (fruits, vegetables, grains and legumes) and in two forms, soluble and insoluble, each of which provides health benefits. Soluble fibers such as gum and pectin dissolve partially in water, whereas insoluble fibers (cellulose, hemicellulose and lingnin) do not...Read entire article

Blueberries Slash Colon Cancer Risk by 57 Percent

A compound found in blueberries shows promise of preventing colon cancer, according to a new study. Scientists at Rutgers University and the U.S. Department of Agriculture conducted a joint study on animals, and found that the compound -- called pterostilbene -- lessened pre-cancerous lesions and inhibited genes involved in inflammation. Researchers presented the study at the American Chemical Society's annual meeting in Marc"

"This study underscores the need to include more berries in the diet, especially blueberries," said study leader Bandaru Reddy, Ph.D., a professor in the chemical biology department at Rutgers. Although the blueberry compound won't cure colon cancer, it represents a strategy for preventing the disease naturally, said Reddy, who specializes in studying the relationship between nutrition and colon cancer.

The researchers studied 18 rats in which colon cancer had been induced in a manner similar to human colon cancer development. All of the animals were placed on a balanced diet, with half of the animals' diets supplemented with pterostilbene. After eight weeks, the rats fed pterostilbene had 57 percent fewer pre-cancerous colon lesions compared to the control group. The researchers also noted that pterostilbene inhibited certain genes involved in inflammation, considered a colon cancer risk factor.

Colon cancer is the second leading cause of cancer death in the U.S. It has been linked to a high intake of saturated fats and calories common in Western diets. Pterostilbene may be able to reverse this process, possibly by lowering lipids, Reddy said.

Some thirty different species of blueberries are native to North America. The berries are rich in anthocyanins, widely recognized for their antioxidant qualities. Blueberries are also a good source of ellagic acid, which blocks metabolic pathways that can lead to cancer.

Our new HealthyChoice Topical Extreme contains five exotic fruits plus a berry complex and resveratrol from red grapes all of which are super rich in anthocyanins. Additionally the fruits in Topical Extreme provide a number of amazing health benefits. If you have not yet heard of Noni, Mangosteen, Acai, Pomegranate and Goji, read the documented studies that have the natural health industry raving about  the nutritional and health benefits they provide. Get our low price and benefits here.

Don’t be Fooled by Misleading Ads. Sugar is Sugar

A recent article in The Wall Street Journal highlights an effort by the Jones Soda Company and a number of other companies to appeal to health conscious consumers by switching to another form of…sugar!

These companies are attempting to capitalize on the bad publicity that high fructose corn syrup (HFCS) has been receiving by promoting their switch to "all natural" cane sugar. The CEO of Jones, Peter van Stolk, told the Journal that sweetening with cane sugar "provides the consumer with a healthier alternative." He added that cane sugar is a "natural ingredient with a positive perception in the consumer’s mind."

Don't buy their bull!

While sugar cane itself might be natural, cane sugar is not. It is a processed ingredient … and it is certainly not healthy. The difference between sugar and HFCS is trivial. Table sugar...Read Entire Article

Lower Your Risk of Skin Cancer by 30%

Dermatologists usually ignore any evidence that diet and skin cancer have a direct connection, or that sunlight helps protect you from deadly cancers. And though sunlight actually prevents some types of cancer, they spend most of their time telling you to stay out of the sun altogether.

That's why I was pleasantly surprised to read a new study published in the Journal of the American Academy of Dermatology which found that green tea drinkers were 20 to 30 percent less likely to develop two forms of skin cancer: basal cell carcinoma and squamous cell carcinoma. The study also provided more proof that EGCG - a powerful antioxidant in green tea - can reduce burning on UV-exposed skin. The protective power of EGCG comes from its ability to prevent and repair the cellular damage caused by overexposure to the sun.

If you do become sunburned fresh brewed tea can relieve the pain and help repair the skin. Simply brew it let it cool and pat it over the sunburned area with a washcloth or soft rag. Reapply several times over the next 24 hours.

Here is an affordable and convenient way to get the benefits of Green Tea

Improve Your Mood, Mental Clarity and Focus. Guaranteed!

Within the last five years we have witnessed an explosion of research in neuroscience. We now have abundant evidence suggesting that many special nutrients and unique plant extracts can help maintain healthy brain function, improve memory, and increase mental clarity. By feeding the brain and promoting healthy mitochondrial function, scavenging free radicals, and increasing blood circulation all these improvements are fully possible and supported by science.

Mind Matrix™ is our new  highly evolved comprehensive brain formula with the most effective and highly studied brain nutrients and herbs combined in a special way to provide optimal mind support, provide steady mental sharpness and focus, increased clarity, concentration and alertness more mental energy, along with better mood and clarity of thinking. It’s free of any side effects and has no interaction with prescription drugs or medicines. Learn more here.